SEO Growth
Ongoing keyword, on-page and technical work, reported in plain English every month.
From£450/ month
- Keyword & competitor strategy
- On-page optimisation
- Technical SEO & content
- Search visibility tracking
- Monthly reporting call
[Service] Managed SEO
Managed SEO retainers.
A great website only pays off if people can find it. Monthly SEO retainers improve your visibility, attract qualified traffic and support sustainable growth — in traditional search and in AI answer engines like ChatGPT, Perplexity and Google's AI Overviews.
- Price
- From £450 a month
- Reporting
- Plain-English, every month
- Built for
- Google and AI answers
What a month on a retainer looks like
A retainer is ongoing work, not a one-time audit that gathers dust. Each month goes into the things that compound.
SEO is not a switch. It is a series of small, compounding improvements to the same site, month after month — which is why it is sold as a retainer rather than a one-off project. Here is what the work is actually made of.
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Keyword and competitor strategy
Establishing what your customers actually type, which of those searches are worth pursuing, and who currently occupies them. Plenty of high-volume terms are worth nothing to a specific business, and plenty of low-volume ones are worth a great deal. Getting that list right is what stops the following months being wasted on the wrong pages.
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On-page optimisation
The work on the pages themselves: titles and descriptions that match what people search and earn the click, headings and structure that make the page easy to read, internal links so the pages that matter most are the ones the site points at hardest, and content with enough depth to be the most useful answer rather than the shortest one.
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Technical SEO
The plumbing that decides whether any of the above gets counted — crawlability, indexing, canonical tags, structured data, sitemaps, page speed and Core Web Vitals on mobile as well as desktop. This is the part that is invisible when it is right and expensive when it is wrong.
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Content
Search engines and answer engines both reward pages that genuinely answer the question. That means writing the depth a subject needs — the process, the pricing, the questions buyers actually ask — rather than padding a page to hit a word count.
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Monthly reporting
Every month ends with a plain-English report: what changed, what it moved, and what is planned next. Positions and traffic are reported as they are, including the months that go sideways, because a report that only ever contains good news isn't a report.
Then the next month builds on the last
Start a retainer
Or call 07958 429676 — a direct line to Shaun.
Traditional SEO and AEO
Search is splitting into two front doors: the classic ranked list, and the AI answer. The same foundations serve both — clean structure, fast pages, structured data and genuinely useful content — but AI answer engines reward it differently. Every retainer works on both front doors at once.
The ranked list
The AI answer
The practical difference is in what gets prioritised. A ranked list rewards a page being the best result for a query; an answer engine rewards a page stating a fact clearly enough to be quoted — a price, a timescale, a straight answer to a question — and marking it up so a machine can read it without guessing. Building for both costs nothing extra when it is done from the start.
What SEO can and can't promise
What no one can promise
Worth saying plainly, because plenty of the industry doesn't: no one can guarantee a position in Google, and anyone who does is either guessing or selling you something else. Rankings are decided by an algorithm nobody outside Google controls, weighed against every competitor also trying to move.
What can be committed to
What can be committed to is the work and the honesty about it — the strategy, the on-page and technical improvements, the content, and a monthly report that shows the movement as it actually happened. Search results move over months rather than weeks, particularly on a newer site or a competitive local term, and a retainer is worth starting only if that timescale suits the business.
Start a retainer
Or call 07958 429676 — a direct line to Shaun.
Common questions
How long before a retainer shows results?
Months rather than weeks. Technical fixes can register quickly, but content depth and authority build over time, and a newer domain takes longer than an established one. No position or date is promised — the monthly report shows the movement as it happens, in either direction.
Do you have to have built my website?
No. Retainers can be taken on for an existing site after a short review of how it is built and hosted. If the site itself is the thing holding the business back, that gets said at the review stage rather than after months of retainer.
What is AEO, and does it actually matter yet?
AEO — answer engine optimisation — is making a site legible to AI answer engines like ChatGPT, Perplexity and Google's AI Overviews, so it can be cited in the answer rather than only ranked in a list. It rests on the same foundations as good SEO: clean structure, fast pages, structured data and genuinely useful content. It matters because a growing share of buyers ask an assistant instead of scrolling results, and it costs nothing extra to serve both.
Is a retainer the same as a care plan?
No. A care plan keeps the site secure, hosted, backed up and current. An SEO retainer is active work on visibility. They're priced and bought separately, and a business can sensibly take either one on its own.
Who does the work?
Shaun Dower — founder, developer and designer in one person. The SEO work is done by the same person who builds the sites, which means technical recommendations get implemented rather than handed over as a PDF for someone else to action.
Pricing
SEO retainers start from £450 per month. They work best on a fast, well-built site — if yours needs work first, start with a website build, and keep it healthy afterwards with a care plan. Chasing local rankings in particular? See web design in Stevenage.
All prices exclude VAT
Get found and stay found
Want to grow your search visibility?
Tell me your site and your goals. You'll get a proposed retainer and a fixed monthly price within 24 hours.
- Emailshaun.dower@gmail.com
- Phone07958 429676
- StudioStevenage · Hertfordshire
Reply within 24h Taking on new projects