Frequently asked questions.

Fixed price after a briefing call. Website builds start from £1,000; larger or complex website builds are scoped individually. No hourly billing, no hidden cost — you know the number before anyone starts working.

No. The price agreed after the briefing call is the price, and there is no hourly billing behind it. If the scope genuinely changes partway through, the change is quoted and agreed before any work starts on it.

A focused website usually takes 4–6 weeks depending on scope, content readiness and feedback speed. A concrete timeline with milestones follows the briefing call.

You get a reply within 24 hours. The first step is a briefing call to understand the business, the goals and the scope. After that call you get a fixed price and a concrete timeline with milestones, before any work begins.

Shaun Dower — founder, developer and designer in one person. Every project is delivered directly by the founder, with a small number of parallel projects to safeguard quality.

The studio is in Stevenage, Hertfordshire — projects run UK-wide, across Europe and internationally remote. On-site meetings in Stevenage are available by appointment; kickoffs and workshops can also take place at the client's office.

Default stack: modern HTML, CSS and JavaScript, with React or Next.js where the project needs it. Every build is planned around speed, responsive behaviour, SEO/AEO foundations and maintainability.

Yes. Every build is fully responsive across devices rather than a desktop layout squeezed down to fit. Speed and Core Web Vitals are checked on mobile as well as desktop, because that is where most people will see the site first.

AEO — answer engine optimisation — is making a site legible to AI answer engines like ChatGPT, Perplexity and Google's AI Overviews, not just to traditional rankings. It rests on the same foundations as good SEO: clean structure, fast pages, structured data and genuinely useful content. Those foundations ship with every build.

Yes. Monthly care plans cover hosting, updates, small changes, uptime checks and support. SEO retainers can be added when you want ongoing search growth after launch.

Yes, as part of a monthly care plan. That covers managed hosting and domain, SSL, security and backups — one place to go when something needs attention, rather than three separate suppliers.

Often, yes. Care plans and SEO retainers can be taken on for an existing site after a short review of how it is built and hosted. If the site itself is the thing holding the business back, that gets said at the review stage rather than after months of retainer.